Identity system / 01
The Go Signal.
Two command-line dashes dispatch into one execution stroke. Momentum for everyone. A long-form flag for those in the know.
01 / Logo system
One name. Three masters.
Use the complete DSPY GROUP lockup on first reference. The outlined artwork has no runtime font dependency.
02 / Mark
Dispatch, then execute.
Use the mark alone only where the full name is already visible or accessible. It stays legible from app-icon scale down to 16 pixels.
16326411203 / Color
Signal, not warning.
Carbon
#111316Signal Vermilion
#FF5A3DWarm Paper
#F4F0E8Paper Deep
#E6E0D5Muted Stone
#BEBAB204 / Typography
Compact authority. Calm detail.
Agent
speed.
speed.
IBM Plex Sans Condensed carries decisive display language. IBM Plex Sans keeps longer explanations readable. Mono is reserved for small labels and quiet insider syntax.
-- one brief / many agents / shipped05 / Message
Outcome first. Lore second.
06 / Usage
Fast does not mean careless.
Do
- Use DSPY GROUP on first reference.
- Pair speed with named ownership, tests, and review.
- Keep the command-line homage quiet and rewarding.
- Give the mark clear space equal to one signal dash.
Do not
- Lead buyer-facing copy with danger or bypass language.
- Use robots, sparkles, neural meshes, locks, or hazard stripes.
- Imply affiliation with a model or coding-tool vendor.
- Use the standalone mark where the full name is unknown.
07 / Assets
